Complete Story
07/20/2021
Bill Farquharson to Present at 2021 Leadership Conference
After a successful webinar he presented in April to our members, Bill Farquharson will be featured in two sessions over the course of the conference. His Sales Vault has been a great resource, and many members have already signed up for full use of the sales resources. We look forward to hearing more details on the Sales Vault and having more members take advantage of this great program.
Bill will present his first session, Paper, Pen and Five Words on Sunday, September 12. Why aren’t you selling more? In this completely unscripted 90-minute session, you will be asked for your answer(s) to that 5-word question and then hear instantly applicable answers. Not enough time to sell? Are prices too high? Can’t get anyone to pick up the phone? Every sales challenge you are facing has been solved by someone else. Come hear some new ideas.
On Monday, September 13 after lunch, Bill will present The Four Keys to Sales Success. Regardless of market conditions or the economy, the fundamentals of sales do not change. Make a high-value call to the right target market applying a process with diligence and you will find success 100% of the time. This presentation breaks down the basics and gives you a repeatable and sustainable method for growing your sales. Apply it when you get back to the office, next year, or even a decade from now and it will work. Guaranteed.
Bill Farquharson is a sales trainer and presenter for the print, signage, label, and packaging industries. The fact that he has nearly 40 years of hands-on sales experience in graphic arts gives him great credibility with his audiences and clients.
Bill works:
1. At the local level coaching salespeople and selling owners how to drive sales momentum by understanding where to look for leads, what to say, and how to create a prospecting process, beating voice mail, time management, etc.
2. With equipment vendors, trade associations, and national franchises as a keynote speaker and to create online training programs.
He is best known for his sales training content:
- A Short Attention Span Sales Tip on Mondays;
- His Printing Impressions column each month;
- The Sales Vault (SalesVaultInsider.com) platform for sales development
- Three books available at BillFarquharson.com:
- The 25 Best Print Sales Tips Ever!
- The 25 Best Sign Sales Tips Ever!
- Who’s Making Money at Digital/Inkjet Printing…and How?
Bill’s passion for the industry and love of learning comes through with every live presentation. They are full of instantly applicable ideas for beating sales challenges, not to mention a lot of fun to sit through! His is a fundamental message: Make a high-value, well-researched sales call on the right target market using a prospecting process applied with diligence and success is inevitable. Follow that formula and he’ll guarantee sales growth; a promise he makes and keeps with all of his coaching clients.
In all of his content (online training, blogs, columns, and in-person) Bill shares the wit and wisdom from the experienced mind of a veteran graphic arts sales veteran.
Don't Get Left Behind!
The first registrations have started coming in from members who cannot wait to take advantage of the excellent learning and networking experiences provided by the Leadership Conference!
We strive to keep our conference relevant to the industry and directly impactful to GMA members. This year, we will be discussing topics on HR and Culture, Sales, Project Peacock, Cyber Security and more! Speakers include Deborah Corn, David Mauro, Bill Farquharson, Mark Potter and Steve Anzalone. Stay tuned to future editions of First Impressions for more detail on presenters and sessions.
Sign up at registration to have lunch and topic-related discussion with one of our outstanding presenters. Learn more about cold calling from Bill Farquharson, or what print buyers are really thinking from Deborah Corn. Are the cyber-attacks we’re hearing so much about really new? Ask David Mauro over a salad and baked potato.
We will kick off our conference on Sunday, September 12, 2021 at Quest Conference Center in its NEW location! This location is located just behind the old location in the Polaris area of Westerville, OH. It boasts larger and updated rooms all on just one floor, beautiful views, ample parking and updated air quality systems in place.
After the education sessions are done for the day, we will be hosting our annual Casino Night. Grab a drink and join us for an evening of entertainment and catching up with friends in the industry! You could win some great prizes by playing games of chance.
We will end the conference on September 13 with a celebration of the best of the best printing in Ohio, Michigan and Northern Kentucky. This gala event is the culmination of our regional awards ceremonies and will bring together the winners of those events to recognize the best in each category and ultimately the Best of Show in each of the four size divisions. You'll also see the Judge's and Rising Star Awards presented. Bring your artistic eye with you as you'll have the opportunity to choose this year's Grand Ceremony People's Choice Award.
Plan now to join us at the conference and take advantage of these education sessions and dynamic events!
Golf
The Annual Graphic Media Alliance Sterling Distribution Golf Tournament will be held at the Delaware Golf Club in Delaware, Ohio (just north of Columbus) on Tuesday, September 14! Shotgun start will begin at 9:00am. The original nine holes at Delaware were designed by famed golf architect, Donald Ross, and the newer nine by Fuzzy Zoeller. Delaware is a unique and challenging course that will set the stage for a great day of golf.
This will be an incredible opportunity to get out and enjoy a great round of golf and networking, not to mention the great food and drink!
We will have a number of contests and prizes, as always, and the winning foursome will claim the coveted Printing Industry Cup. Don't wait, sign up now and start practicing for another great day of golf with friends and peers!
